Hello and welcome

That’s me, 20 years of work experience. As a communications expert, I know how to seamlessly integrate concrete measures and clear messages into corporate and brand communications. My network and customer base have grown solidly over many years of working together. In 2007 I founded my own agency Brand Society with a focus on content, brand and media. In 2009, I launched my consulting firm GreenSociety on sustainability. Later, I went back to
university. I could now write about dramas that happened to me, both professionally and privately, but I do it differently and focus on the positive. For one thing: mirror neurons. On the other hand: I was always a pioneer. With and through my thoughts, ideas, innovations and finally measurable actions. Today I am happy to share my knowledge.

Ines Felicitas Rittner

Short about

What makes me tick
Curiosity. Learning. Do something new. Enthusiasm.


My favourite quota
Success is not final. Failure is not fatal. What counts is the courage to continue.


Lined up in numbers
Here in brief, my stations


since 2019 Business Trainer 4.0 Certification


2016-2018 Practitioner, Coach, Master, Trainer NLP


2017-2018 Voice/coaching with Seherr-Thoss, J. Liedtke


2014-2015 Moderation/Training S. Appelhagen, M. Gruber


2011-2016 Study Medicin/Dental, University in Munich


2008-2011 Founder of the magazine MyLife with BURDA


2006-2018 Founder Brand Society Communication


2004-2005 Projects for Daimler and Mercedes Benz


2000-2002 Moderation, Sport/FCB and Roadshows


1997-2000 Head of Inhouse Agency, DAB Bank AG


1995-1997 BAW communication studies


Books I like

The cafe on the edge of the world.

The unbearable lightness of being.

It doesn’t matter who you are, but who you want to be.

Seven questions and answers

  1. What did you want to be when you were a kid?
    I wanted to be a doctor, later I wanted to study art. I became a certified communications specialist and a certified coach, trainer and moderator.
  2. Your mother’s best advice? If you think you can’t do it anymore, a little light comes from somewhere. This saying hung in our living room. He is my constant companion.
  3. What are your underestimated talents? I like to speak :-). Almost every day I am asked about my voice. More about this on this website under the heading Moderation.
  4. Is there a secret weakness? Chocolate. Sweets. I like to nibble and certainly too much. One does not see it to me, luckily. But I try to limit it a little and nibble nuts.
  5. What’s your role model in the media sector? Shereen Mitwalli-Buttler. She is an international presenter and coach; lives in Dubai. I met her last winter in Munich.
  6. What superhero skills would you like? I would like to travel back in time, i.e. quantum-like journeys to other places, to past or future moments and perceive some things in a new way.
  7. With which slogan would you advertise for yourself? Don’t hide because some people don’t like you. Show yourself because you are unique.

Want more?

more pictures, voice samples, videos with interviews etc. can be found in the